Types of Leads on Matchouse (Profile Leads vs. Service Request Leads)

Understand the two core types of leads on Matchouse — how they’re generated, what makes them different, and how to respond effectively.

Last updated 8 months ago

What Are Leads on Matchouse?

Leads on Matchouse are opportunities to connect with real users actively looking for services or professional help. These leads appear on your Lead Board and are matched to your services, skills, or business profile.

There are two main types of leads:

Profile Leads
Service Request Leads

Both offer high-intent opportunities, but they come from different sources and follow different engagement paths.

1. Profile Leads

What they are:
Profile Leads are automatically matched leads based on your public profile, services, reviews, and coverage area.

These leads are not triggered by a specific job post. Instead, users browsing or searching the platform are shown your profile as a match — and they express interest in working with you.

How they work:

	Feature Details
Lead Source	Users who clicked on or shortlisted your profile
Lead Type	Often used by buyers, landlords, or tenants seeking agents or professionals
Example	“A landlord in Southall clicked on your profile while searching for letting agents.”
Engagement Flow	You unlock the lead to message the user or join their project/chat

Best for:

Estate agents looking to build client relationships
Professionals with strong reviews and standout profiles
Agencies with active service areas

TIP: Boost your profile quality and visibility to attract more Profile Leads — they’re passive, but often highly targeted.

2. Service Request Leads

What they are:
These are leads generated from users who post a specific service request — such as “I need a solicitor for contract review” or “Looking for a handyman in NW10.”

You can view these requests on your Lead Board if they match your services and locations.

How they work:

	Feature Details
Lead Source	A user submitted a job or service request through the platform
Lead Type	Task-specific and time-sensitive
Example	“A tenant in Barking is looking for an end-of-tenancy cleaning service.”
Engagement Flow	Choose a lead model (FastTrack, EngageNow, or HireGuarantee) and unlock the lead to respond

Best for:

Professionals offering clear services (e.g. plumbers, solicitors, surveyors)
Businesses that want direct, job-specific opportunities
Quick response and lead conversion

Note: You’ll always see the service type, job location, and brief details before unlocking any Service Request Lead.

Key Differences Summary

		Feature Profile Leads Service Request Leads
Triggered by	User interaction with your profile	User submitting a specific job request
Intent type	Browsing or interest-based	Direct and task-specific
Who uses it	Clients searching professionals	Clients posting work to be done
Lead access	Pay to unlock and message	Pay to unlock using one of 3 lead models
Response urgency	Flexible	Often time-sensitive

Which Lead Type Should You Focus On?

It depends on your strategy:

Want steady client enquiries and to build long-term relationships? → Profile Leads
Want job-ready tasks and quick wins? → Service Request Leads

The best-performing professionals and agencies use a combination of both.